Coffee is cultivated in different ways the world over, owing to diversity in local customs, climate and geography.The oldest and most traditional coffee growing methods are still used in parts of Central America and India, where Coffee plants grow alongside other types of plants, at high elevations, sheltered from the sun’s rays.This is in great contrast to a major producer like Brazil, where intensive, large-scale cultivation relies on sunlight, and where significant investments are required in irrigation and mechanical harvesting equipment.There is greater environmental impact.


Coffee plants bloom in the rain, so flowers and fruit are found together, making collection a complicated affair.  Hand selection of cherries (each containing two beans) one-by-one, called picking, is expensive, but conducive to higher quality.  Under an alternative method, stripping, every fruit, whether mature or immature, is removed from branches in an undifferentiated way and separated later. A related method, whereby branches are shaken mechanically, also requires further inspection and separation.  Neither stripping nor shaking is necessarily efficient, even though fruit is initially collected in higher volumes.Once collected, sticks, leaves, stones and other natural foreign bodies are separated from the cherries.

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